While measuring how a brand or advertising is performing in the marketplace, we use a number of different terms or concept. Though they all look sound so very much alike, each one this is different and measures something different. At times, the way it is measured is also very different. These brand matrices are then compared through longitudinal market research study to understand how the brand and advertising is performing. Its not this simple, or limited to these measures only, but definitely this can be considered as a "wide angle" bird's eye view. There are some other terms (types of brands) stated here, which may not be of direct relevance in measuring brand performance.
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I am sure you you can do a little search and understand what each of the term means and how it is different yet related to each other. In future course of time, we may explain this here as well.
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