Television being one of the costliest media, TVCs longer than 30 seconds is beyond the reach for most of the marketing companies. Also, it becomes necessary for marketers to go for more number of ads (of shorter duration) and different advertisements, to be heard and be visible in the cluttered media environment. Not only this, due to lack of creativity, often there are no engaging stories, which actually deserve more than 30 seconds of story time.
However, this is changing. All thanks to Youtube Video Advertising Format, where advertisers can showcase commercials much longer than 30 seconds, generally called as Ad Films. Not only this, the advertisers pay only when consumers watch the ad, and ads of more than 30 seconds duration are easily skippable.
Below is compilation of some of these ads. Most of these ads, depict emotions to a great extent. As we humans, are indeed very emotional and would like to see what comes next if there is an emotional discourse. However, humor and other creative ad appeals which are engaging enough can also work wonders.
One other key difference in these ads (ad films) and television ads is that, the ad posted on digital format are often make which an objective in mind that it would go viral. Thus, the film has a storyline, which people would like others to see. The advertisers pay for the initially viewership buildup, anticipating that through this process of video seeding the video would be shared by the viewers later. The concept is to pay for the initial viewership and reap benefits of free viewership when they video's go viral.
Though this concept is no more new (companies started exploiting it from 2012), it is still working as there is less clutter. Not only this, some videos are directed so well or the story is so engaging that the viewers can't resist from sharing them on Facebook, Whatsapp, Twitter etc.
I am sure you will enjoy watching some of the best of such ad films posted below. If you have something to say, do leave a message in the comment box below. HAPPY VIEWING.
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